Model, Layout & Design
The target audience for the workbook "csa" is a demographic of predominantly young girls and women with a history of childhood sexual abuse (CSA). The age group ranges from 13-50 years old. The psychographic includes:
CSA survivors who cannot afford or would prefer not to spend money on therapy
survivors who are scared of the stigma surrounding therapy
family members / friends / significant others of CSA victims who want a reference to gain insight of their loved one’s abuse
The goals of this workbook are to give survivors the reassurance that their feelings and behavioural attributes are a direct consequence of abuse, give them the opportunity to regain a sense of control through an artistic therapeutic process, and help them develop self-efficiency skills in case of emergencies. This workbook is a cost-effective, alternative tool for survivors to develop personal skills; to become self-sufficient by regaining a sense of control and resolve feelings of abuse.
Through a unique lens filled with fantastical oddity, wonderment, and just a hint of darkness, I study and comment on socio-political issues in my design.
© 2022 Ngoc Dao.