csa

ROLE

Ideation, Research
Model, Layout & Design

TOOLS

Photoshop
InDesign

CATEGORY

Editorial
Book Design

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Each chapter is associated with one colour, one concept, and one story. The first being innocence, the second representing the abuse, and the third is the present and the process of healing.

Problem

The target audience for the workbook "csa" is a demographic of predominantly young girls and women with a history of childhood sexual abuse (CSA). The age group ranges from 13-50 years old. The psychographic includes:

  • CSA survivors who cannot afford or would prefer not to spend money on therapy

  • survivors who are scared of the stigma surrounding therapy

  • family members / friends / significant others of CSA victims who want a reference to gain insight of their loved one’s abuse

The goals of this workbook are to give survivors the reassurance that their feelings and behavioural attributes are a direct consequence of abuse, give them the opportunity to regain a sense of control through an artistic therapeutic process, and help them develop self-efficiency skills in case of emergencies. This workbook is a cost-effective, alternative tool for survivors to develop personal skills; to become self-sufficient by regaining a sense of control and resolve feelings of abuse.

Why a Workbook?

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Solution

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Through a unique lens filled with fantastical oddity, wonderment, and just a hint of darkness, I study and comment on socio-political issues in my design.

© 2024 Ngoc Dao.